First of all, Dropbox tried large-scale advertising. To the tune of millions of dollars in fact, and failed miserably with it.
After exhausting their advertising options with only dismal results to show for them, their management came to a realization. They had to promote their services differently than what everybody else was doing.
They decided to try tapping into viral marketing.
Dropbox opted to let its users do all the promoting for them, and make it worth their while to do so…
Rather than burn money on expensive ads that weren’t working, Dropbox instead offers its users more storage space on their accounts, simply for referring others to their service.
It’s classic viral marketing in action.
And to say it changed everything… would be an understatement.
Rest assured that Dropbox isn’t the only one doing it with massive results.
Countless other brands, including “sharing economy” giants Airbnb and Uber, are cashing in with large-scale referral campaigns too…
I want to discuss with you how you can join these giant corporations in exploding your clientele base and sales of your spa’s physical products by tapping into the social media zeitgiest of our times.
Schedule a free consultation on my calendar appointment page (link below, this eliminates phone tag).
Book a consultation:
1) Click on “Consultation”, 2) Choose a date and time, 3) Log in with Facebook or Google or choose “Skip Login Process” at the very bottom, 4) Enter your name and phone number and name of spa in the comments section, 5) Book Your Appointment. I will call you. I look forward to speaking.